150 User Research Questions
Comprehensive questions to gain valuable insights into your product and users
Product Usage
Questions to understand how users interact with and utilize our product or service in their daily activities.
How often do you use our product/service?
multiple_choice
Daily
Weekly
Monthly
Rarely
Never
What is the primary reason you use our product/service?
text
How long have you been using our product/service?
multiple_choice
Less than a month
1-6 months
6-12 months
1-2 years
More than 2 years
Which features of our product/service do you use most frequently?
checkbox
Feature A
Feature B
Feature C
Feature D
Feature E
How much time do you spend using our product/service on a typical day?
multiple_choice
Less than 30 minutes
30 minutes to 1 hour
1-2 hours
2-4 hours
More than 4 hours
In what context do you usually use our product/service? (e.g., work, personal)
multiple_choice
Work
Personal
Both
Other
Have you integrated our product/service with any other tools or platforms?
multiple_choice
Yes
No
Not sure
How has your usage of our product/service changed over time?
multiple_choice
Increased significantly
Increased slightly
Stayed the same
Decreased slightly
Decreased significantly
What task do you primarily use our product/service to accomplish?
text
Are there any features of our product/service that you don't use? Why?
text
How does our product/service fit into your daily routine?
text
Have you customized or personalized any aspects of our product/service?
multiple_choice
Yes, extensively
Yes, somewhat
No, not at all
I didn't know I could
Do you use our product/service on multiple devices? If so, which ones?
checkbox
Desktop computer
Laptop
Tablet
Smartphone
Other
How often do you update our product/service (if applicable)?
multiple_choice
As soon as updates are available
Regularly, but not immediately
Occasionally
Rarely
Never
Do you use any alternative products/services alongside ours? If so, which ones and why?
text
User Satisfaction
Gauge overall user satisfaction and identify areas for improvement in our product or service.
On a scale of 1-10, how satisfied are you with our product/service?
rating_scale
1
2
3
4
5
6
7
8
9
10
How likely are you to recommend our product/service to a friend or colleague? (0-10)
rating_scale
1
2
3
4
5
6
7
8
9
10
11
What aspect of our product/service do you like the most?
text
What aspect of our product/service do you like the least?
text
How well does our product/service meet your needs?
likert_scale
Far exceeds expectations
Exceeds expectations
Meets expectations
Falls short of expectations
Far short of expectations
If you could change one thing about our product/service, what would it be?
text
How does our product/service compare to your initial expectations?
likert_scale
Much better than expected
Better than expected
As expected
Worse than expected
Much worse than expected
Have you ever considered switching to a competitor's product/service? Why or why not?
text
How confident do you feel using our product/service?
likert_scale
Very confident
Somewhat confident
Neutral
Somewhat unconfident
Very unconfident
What emotions do you associate with using our product/service?
checkbox
Satisfaction
Frustration
Excitement
Anxiety
Indifference
Other
How has our product/service improved your life or work?
text
What's the biggest benefit you've experienced from using our product/service?
text
How satisfied are you with the value you get for the price of our product/service?
likert_scale
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
If our product/service were to disappear tomorrow, how would it impact you?
text
How likely are you to continue using our product/service in the future?
likert_scale
Very likely
Likely
Neutral
Unlikely
Very unlikely
User Experience
Evaluate the usability, accessibility, and overall user experience of our product or service.
How easy is it to navigate our website/app?
likert_scale
Very easy
Easy
Neutral
Difficult
Very difficult
How often do you encounter technical issues while using our product/service?
multiple_choice
Never
Rarely
Sometimes
Often
Very often
Are there any aspects of our product/service that you find confusing or difficult to use?
text
How would you rate the speed and performance of our product/service?
rating_scale
How intuitive do you find the user interface of our product/service?
likert_scale
Very intuitive
Somewhat intuitive
Neutral
Somewhat confusing
Very confusing
Have you ever needed to refer to documentation or help guides to use our product/service?
multiple_choice
Yes, frequently
Yes, occasionally
Yes, but rarely
No, never
How would you describe the visual design of our product/service?
likert_scale
Very appealing
Appealing
Neutral
Unappealing
Very unappealing
How easy is it to find the information you need within our product/service?
likert_scale
Very easy
Easy
Neutral
Difficult
Very difficult
Have you ever experienced any frustrations while using our product/service? If so, please describe.
text
How well does our product/service work on different devices or screen sizes?
likert_scale
Very well
Well
Neutral
Poorly
Very poorly
How would you rate the onboarding process for new users of our product/service?
rating_scale
Is there any functionality you wish was more easily accessible in our product/service?
text
How do you feel about the number of steps required to complete tasks in our product/service?
likert_scale
Very efficient
Efficient
Neutral
Inefficient
Very inefficient
Have you noticed any recent improvements in the user experience of our product/service?
multiple_choice
Yes, significant improvements
Yes, minor improvements
No changes noticed
It seems to have gotten worse
How consistent do you find the user experience across different parts of our product/service?
likert_scale
Very consistent
Mostly consistent
Neutral
Somewhat inconsistent
Very inconsistent
Feature Feedback
Collect specific feedback on individual features to prioritize improvements and new developments.
What feature do you find most useful in our product/service?
text
Is there any feature you feel is missing from our product/service?
text
Which feature of our product/service could use the most improvement?
text
Have you used our newest feature? If so, what do you think of it?
text
Are there any features you find unnecessary or distracting?
text
How well do our current features address your needs?
likert_scale
Very well
Well
Neutral
Poorly
Very poorly
What's one feature you wish our product/service had?
text
Are there any features you feel are over-complicated?
text
How often do you use our advanced features (if applicable)?
multiple_choice
Very often
Often
Sometimes
Rarely
Never
Which feature of our product/service do you think gives us an edge over competitors?
text
Are there any features you loved initially but use less now? Why?
text
How well do our features integrate with each other?
likert_scale
Very well
Well
Neutral
Poorly
Very poorly
What feature would you prioritize for improvement?
text
Are there any features you feel are hidden or hard to find?
text
How do you feel about the balance of simplicity and advanced functionality in our features?
likert_scale
Too simple
Good balance
Too complex
Customer Support
Assess the quality and effectiveness of our customer support services.
Do you feel our support team genuinely cares about solving your problems?
likert_scale
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
How does our customer support compare to other companies you've dealt with?
multiple_choice
Much better
Somewhat better
About the same
Somewhat worse
Much worse
Have you ever had to escalate an issue to a manager or supervisor? If so, how was it handled?
text
How likely are you to contact our support team again if you have future issues or questions?
likert_scale
Very likely
Likely
Neutral
Unlikely
Very unlikely
Marketing And Communications
Evaluate the effectiveness of our marketing strategies and communication channels.
How did you first hear about our product/service?
multiple_choice
Search engine
Social media
Friend or colleague
Advertisement
Other
Do you follow our company on any social media platforms? If yes, which ones?
checkbox
Facebook
Twitter
Instagram
LinkedIn
YouTube
None
How often do you read our blog/newsletter (if applicable)?
multiple_choice
Always
Often
Sometimes
Rarely
Never
What type of content would you like to see more of from our company?
checkbox
Product updates
How-to guides
Industry news
Customer stories
Other
Have you ever participated in any of our webinars or online events?
multiple_choice
Yes, multiple times
Yes, once
No, but I'm interested
No, and I'm not interested
How do you typically learn about new features or updates to our product/service?
multiple_choice
Email notifications
In-product notifications
Social media
Blog posts
I don't usually know about updates
How would you rate the relevance of our marketing communications to your needs?
likert_scale
Very relevant
Relevant
Neutral
Irrelevant
Very irrelevant
Have you ever referred our product/service to others? If so, what motivated you to do so?
text
How often do you visit our website for reasons other than using the product/service?
multiple_choice
Daily
Weekly
Monthly
Rarely
Never
Are you aware of our referral program (if applicable)?
multiple_choice
Yes, and I've used it
Yes, but I haven't used it
No, but I'm interested
No, and I'm not interested
How well do you feel you understand our full range of products/services?
likert_scale
Very well
Well
Somewhat
Not very well
Not at all
Have our marketing materials ever influenced your decision to upgrade or try new features?
multiple_choice
Yes, definitely
Yes, somewhat
Not sure
No, not really
No, definitely not
How would you describe our brand personality?
checkbox
Professional
Innovative
Friendly
Trustworthy
Outdated
Other
Do you feel our marketing accurately represents the product/service experience?
likert_scale
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
How do you prefer to stay updated about our company and products/services?
multiple_choice
Email
Social media
Website
Mobile app notifications
I don't want updates
Pricing And Value
Understand user perceptions of our pricing structure and the value provided by our product or service.
How important is price in your decision to use our product/service?
likert_scale
Very important
Important
Neutral
Somewhat important
Not important
Do you feel our product/service provides good value for money?
likert_scale
Excellent value
Good value
Fair value
Poor value
Very poor value
Have you ever purchased any additional features or upgrades for our product/service?
multiple_choice
Yes, multiple times
Yes, once
No, but I've considered it
No, and I'm not interested
What is your preferred payment method for our product/service?
multiple_choice
Credit card
PayPal
Bank transfer
Cryptocurrency
Other
How does our pricing compare to similar products/services you've used?
multiple_choice
Much cheaper
Somewhat cheaper
About the same
Somewhat more expensive
Much more expensive
Would you be willing to pay more for additional features or better service?
multiple_choice
Definitely
Probably
Not sure
Probably not
Definitely not
How clear and transparent do you find our pricing structure?
likert_scale
Very clear
Clear
Neutral
Unclear
Very unclear
Have you ever considered downgrading or cancelling due to price? If so, why?
text
How satisfied are you with our current pricing tiers or plans?
likert_scale
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
Do you feel you're utilizing your current plan to its full potential?
multiple_choice
Yes, fully
Yes, mostly
Somewhat
No, not really
No, not at all
How likely are you to upgrade to a higher-tier plan in the future?
likert_scale
Very likely
Likely
Neutral
Unlikely
Very unlikely
Are there any specific features you'd be willing to pay extra for?
text
How do you justify the cost of our product/service within your budget?
text
Do you expense our product/service or pay for it personally?
multiple_choice
Expense to company
Pay personally
Combination of both
Other
How important are discounts or promotional offers in your decision to purchase or renew?
likert_scale
Very important
Important
Neutral
Somewhat important
Not important
Competitive Analysis
Gain insights into how our product or service compares to competitors in the market.
What alternatives did you consider before choosing our product/service?
text
How does our product/service compare to others you've used for similar purposes?
likert_scale
Much better
Somewhat better
About the same
Somewhat worse
Much worse
Are there any features our competitors offer that you wish we had?
text
What do you think sets our product/service apart from competitors?
text
Have you used any of our competitors' products/services in the past? How do we compare?
text
What was the main reason you chose our product/service over alternatives?
multiple_choice
Features
Price
Ease of use
Customer support
Brand reputation
Other
Are there areas where you think our competitors are doing better than us?
text
How likely are you to switch to a competitor's product/service in the future?
likert_scale
Very likely
Likely
Neutral
Unlikely
Very unlikely
Do you currently use any of our competitors' products/services alongside ours?
multiple_choice
Yes, regularly
Yes, occasionally
No, but I have in the past
No, never
How do you feel our customer support compares to our competitors?
likert_scale
Much better
Somewhat better
About the same
Somewhat worse
Much worse
In your opinion, how does our pricing compare to our competitors?
multiple_choice
Much cheaper
Somewhat cheaper
About the same
Somewhat more expensive
Much more expensive
Are there any industries or use cases where you think our competitors have an advantage?
text
How do you think we could differentiate ourselves more from our competitors?
text
Have you ever recommended our product/service over a competitor's? Why?
text
How do you think our brand reputation compares to our competitors?
likert_scale
Much better
Somewhat better
About the same
Somewhat worse
Much worse
Demographics
Collect demographic information to better understand our user base and tailor our offerings.
What is your age group?
multiple_choice
18-24
25-34
35-44
45-54
55-64
65+
What is your occupation?
text
In which country do you reside?
text
What is your gender?
multiple_choice
Male
Female
Non-binary
Prefer not to say
Other
What is your highest level of education?
multiple_choice
High school or equivalent
Some college
Bachelor's degree
Master's degree
Doctoral degree
Other
How tech-savvy do you consider yourself?
likert_scale
Very tech-savvy
Somewhat tech-savvy
Average
Not very tech-savvy
Not at all tech-savvy
What industry do you work in?
text
How many people are in your household?
multiple_choice
1
2
3-4
5-6
7+
What is your annual household income range?
multiple_choice
Under $25,000
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000+
What is your primary language?
text
Are you a decision-maker for purchases in your organization?
multiple_choice
Yes, for all purchases
Yes, for some purchases
No
What size is the company you work for?
multiple_choice
1-10 employees
11-50 employees
51-200 employees
201-500 employees
501-1000 employees
1000+ employees
What is your role within your organization?
text
How would you describe your level of expertise in your field?
likert_scale
Expert
Advanced
Intermediate
Beginner
Novice
Do you live in an urban, suburban, or rural area?
multiple_choice
Urban
Suburban
Rural
Future Needs And Expectations
Explore users' anticipated needs and expectations to guide future product development and improvements.
What potential challenges do you foresee that our product/service could help with?
text
How important is mobile accessibility for your future use of our product/service?
likert_scale
Very important
Important
Neutral
Somewhat important
Not important
Are there any new integrations you'd like to see us develop?
text
How do you think AI or machine learning could enhance our product/service?
text
What role do you see our product/service playing in your long-term goals?
text
Are there any new markets or user groups you think our product/service should cater to?
text
How important is sustainability or eco-friendliness in your future product/service choices?
likert_scale
Very important
Important
Neutral
Somewhat important
Not important
What level of customization or personalization would you like to see in the future?
likert_scale
Much more
Somewhat more
Current level is good
Somewhat less
Much less
How do you think your needs from our product/service might evolve over time?
text
Are there any upcoming regulations or compliance requirements that you think our product/service should address?
text
How important will data privacy and security features be in your future use of our product/service?
likert_scale
Very important
Important
Neutral
Somewhat important
Not important
What kind of support or resources will you need to maximize the value of our product/service in the future?
checkbox
More tutorials
Personalized training
Advanced documentation
Community forums
Regular webinars
Other
How do you expect your budget for products/services like ours to change in the coming year?
multiple_choice
Significant increase
Slight increase
Stay the same
Slight decrease
Significant decrease
What emerging technologies do you think will have the biggest impact on your use of our product/service?
text
How can we better align our product/service with your company's or personal growth objectives?
text