A/B Test Insights
Discover winning strategies and actionable insights from real-world A/B tests
Clear Free Trial Explanation Boosts Signups
Blinkist updated their free trial page with a step-by-step breakdown of the 7-day trial, including reminders and easier cancellation. This led to more signups, fewer complaints, and a big increase in push notification opt-ins.
Headspace Multi-Goal Onboarding
Headspace improved its onboarding by letting users select multiple reasons for using the app. This led to a nearly 10% increase in conversion rates from free to paid users.
Uber's pricing increased booked rides
Uber switched from displaying price ranges to single estimated prices for rides, resulting in a double-digit increase in rides per user.
Less signups, more conversions
HotelTonight removed mandatory account creation during checkout, leading to a 15% increase in conversions. They simplified the process by asking for minimal info on the order summary screen.
Free Trial only for Annual Subscriptions
Moonly added a free trial option only for their annual subscription, leading to a significant increase in conversions and revenue. Users favored the annual plan, seeing it as a safer choice with the trial period.
Payramp: A Smoother Path to Subscriptions
Slopes replaced their traditional paywall with a 'payramp' - a single-touch free trial start button. This simple change led to a significant increase in trial starts without sacrificing conversion quality.
Years saved, Users Gained
Opal dramatically increased trial sign-ups by showing users how much time they spend on smartphones over a lifetime and presenting the potential to save years by using their app.
Instasize's Paywall: Timing is Everything
Instasize increased premium subscriptions by 7% simply by showing their paywall immediately after users opened the app, rather than later in the user journey.
Mural's Checklist > Tooltips
Mural replaced their cluttered onboarding process with a simple five-step checklist, resulting in a significant boost in user retention.
Buyagift's Best Price Promise
Buyagift added a widget to product pages highlighting their best price guarantee and explaining how they achieve lowest prices. This simple change led to a significant increase in sales.
Focused Landing Pages Boost Free Trials
A renovation SaaS company created a focused landing page for paid traffic, resulting in a significant increase in free trial signups.
Streamlined Onboarding Boosts Conversions
A unicorn renovation SaaS company increased free trial conversions by skipping parts of the onboarding process for high-intent paid traffic.
7-Day Credit Card Trial Boosts SaaS Conversions
Outseta, a SaaS company, switched from a freemium model to a 7-day free trial requiring a credit card, resulting in higher conversion rates and more efficient customer acquisition.
Three-Word CTA Change Doubles Trial Starts
Going, an online travel deals company, used A/B testing to optimize their call-to-action, resulting in a significant increase in trial starts for their premium plan.
Conversational Tone Boosts Subscription Rates
Dollar Shave Club updated their onboarding process with a more conversational tone, leading to a significant increase in subscription rates.
Social Validation Boosts Meditation App Conversions
Headspace integrated user-generated encouraging thoughts into meditation sessions, leading to increased user engagement and higher conversion rates from free trials to paid subscriptions.
Early Premium Promotion Boosts Freemium Conversions
Grammarly increased revenue by 20% by promoting premium features during the onboarding process, challenging the conventional wisdom of product-led growth strategies.
$0/mo CTA Outperforms 'Start Free Trial'
A simple change in call-to-action language from 'Start Free Trial' to 'Try for $0' or '$0/mo' led to a 10% increase in paying users.
Pinterest Boosts Sign-Ups by 15%+ with Delayed Prompt
Pinterest increased sign-ups by 15-20% by allowing users to browse content before prompting them to sign up, challenging the conventional wisdom of immediate sign-up requirements.
Wish Reclaims 30% of Churned Users with Free Shipping
Wish won back a significant portion of churned users by offering free shipping, addressing a key pain point and boosting profitability.